In future, customers will going to manage 85% of their relationships without talking to a human. This means that your consumers are more likely to do their own research about your company before your first point of contact with them. Thus, it generates an opportunity to lead in actions by starting online content marketing with your potential customers. In this presentation, you’ll better understood the benefits of blogging for your business.
How Blogging impress your business Audience?
Blogging which started in the mid-nineties as a personal hobby to share one’s thoughts has indeed come a long way. It becomes a major source for communicating ideas with another individual without their personal meets. An estimated 175,000 new blogs and more than 1.6 million blog updates go online every day. Many others run their own blog on business startups and various economic facts, which might be helpful for public or business persons to get rid out of some of their problems.
Why should your business start a blog?
Now the question is why should you start your business blog?
A similar question arises in my mind and hopes many others when they pay attention to share their thoughts with the world.
In Google dictionary, “Blog” refers to a personal website or web page on which an individual or blogger records his/her opinions, links to other sites, etc. on a regular basis. A blog helps the audience to get information from the trusted authority and in an analytical manner than estimations. Such information considered more trustworthy as compared to any other resource over the internet. May be, it is the reasons why people prefer to visit the official websites to get the required information.
Later on, I analyze that the web sites that running their blogs along with their business websites gets more business sales and web site traffic than those who don’t. Then I realized that I need to start blogging to share business strategies and other common opinions, which may be helpful for the upcoming businesses to effectively combat such complications. So I just put a step.
In a recent survey of business technology marketing executives by research firm “Marketing Sherpa” blogs were voted the no. 4 tool for generating sales leads, if used efficiently.
What if your business runs a “Blog”?
Many people build websites for their personal delight or for business usage. But what if your visitor doesn’t pleased and then there is no mean for spending time and money over your website. Many personal bloggers share their thoughts on their blog to generate traffic as well as earn money through “AdSense” accounts.
Then why don’t you!!!!
If you’re a marketer, then Blogging helps you to:
Receive 67% more lead in Sales
A blog allows your business to engage with current and potential customers in a direct, informal, no-pressure way. You can communicate the strengths of your product or service, the expertise of your top executives and the breadth of your company’s experience in ways that traditional marketing and advertising don’t allow. You can practice these steps to make sure such call-to-actions:
- Add an email Subscription form
- Share your content on social networks
- Use mobile-friendly features
- Offer special promotions and giveaways
- Take part in communities and online forums
13x more likely to enjoy positive ROI
Small Business Allocate 43% of their budget to inbound marketing. Apart from this, 66% of a business who blog once per week, generate customers through their blog. Don’t forget to share your business blog on social networks. It helps to attract visitor towards your website, which may be helpful to convert the traffic into the sales lead.
Building online relationships with customers
By 2020, customers will manage 85% of their relationships without talking to a human. This means that your consumers are more likely to do their own research about your company before your first point of contact with them. You have to ensure up-to-date business strategies for providing better information to your customers.
Companies who blog receives 97% more links to their website
Not only will it increase your reputability, it will also increase your inbound links. Other websites want to seem helpful and credible as well and will share your content to do so. This will send their visitors to your site and gives you an opportunity to build your own relationship with them.
Most trusted source for accurate online information
Your blog serves as a great opportunity to extend your brand and showcase your personality. Be the first to break industry news and insight to your visitors; you’ll naturally become more reputable.
As I said earlier, your blog is working for you even when you’re not.